Highlight on ingredients in bottles
- incorporating beauty shot close ups of the ingredients to add to the texture and feel of video
- having models interact with ingredients i.e. smelling fruit and it turning into a bottle
- ingredients forming bottle
- water dripping on orange, transform into bottle dripping with water

Incorporating the human element with models
- feature the bottles in conjunction with the models, possibly even each bottle getting their own model
- strobe/dark lighting switching back and forth between models/ingredients/bottles
- similar to Valentine's Video of models touching
- bringing in colour once bottle is introduced, being awakened

Bottle shots
- focusing on new imagery shown on mobile banners of softer lighting for female bottles vs. darker for male
- shots incorporating ingredients i.e. wrapping around the bottle
- invoking scent
- these types of shots would be mixed together both with the model and ingredient shots alone
- ingredients forming bottle

could open on dark+moody exterior shots with
neon lights (or maybe just streetlights?) to evoke contrast between dark interior to come and snippets of colour that will eventually follow

Set in dimly lit hotel hallway with dark, moody lighting, maybe some flickering lights or beams to represent mood and hint at stokes of colour and light soon to come from the perfume bottle /model /ingredients

Could have shots of models running in hallway, lit from angled, strobed lights, shot in tight, (almost chlostrophic) way form varying angles (applies to model, bottle, AND ingredients).